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About Us

Pedalling Together Since 1993

One Stop Bike Shop

Whether you're a casual rider or a seasoned pro, we have you covered. Explore our wide range of bikes, accessories, and enjoy expert repair services. We're here to make every ride memorable.

Two-story building with a bicycle shop on a residential street
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31 years

in business providing cycling experiences

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1 Million +

customers served since 1993

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350 + Bikes

from the best brands in our fleet

Image of Ross and Nikki, founders of Cyclexperience

Who We Are

Ross and Nikki, both students in their 20s from Bournemouth University, launched their bike hire business in 1993 with a loan from the Prince’s Trust. Today, Cyclexperience is still owned and run as a family business. The ‘secret ingredient’ of our success? An amazing team providing world-class customer experience.

Our Legacy

Founded by cycling enthusiasts, Cyclexperience and Boost Bike Hub have evolved from a small shop into a local institution. With three decades of experience, our team is passionate about helping you find the perfect ride and keeping your wheels spinning smoothly.

Image of the Cyclexperience shopfront in 1994

Community Connections

We are more than just a store or hire centre - we are a community hub. We've sponsored local events, organised rides, and supported causes that promote cycling in our community. We celebrate our 30th anniversary with gratitude for the generations of families who choose us as their trusted bike shop. We look forward to continuing to be your go-to destination, promoting a healthy lifestyle through the joy of cycling.

Meet the Team

Image of Ross at Cyclexperience with a green background

Ross

Owner

Image of Nikki B at Cyclexperience with a green background

Nikki B

Office Manager

Image of Jon and Monty at Cyclexperience with a green background

Jon (& Monty!)

General Manager

Asha

Operations & Admin

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Joshua

Supervisor

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Sean

Senior Mechanic

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Jack

Workshop Manager

Abbie

Customer Service

Our Story

Two women with bicycles in a parking lot with vintage cars and a building in the background.

Cyclexperience Founded

1993

When we started out, we were just 20 bikes in a grain shed, with a big idea.

Image of the Cyclexperience shopfront in 1994

First Retail Store

1994

We opened the Island Shop (now Boost Bike Hub) in Brockenhurst to focus on Bike Hire & Rental.

Cycle hire trailer with a van and car in front, surrounded by greenery.

First Hire Centre

1998

As our hire business grew, we built new premises conveniently situated in Brockenhurst Rail Station Car Park.

Close up image of a red e-bike

Started Selling E-Bikes

2000

15 years before the ‘E-bike revolution’ we were already seeing the potential of Electric bikes.

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High Five! An Award!

2005

Cyclexperience was recognised by the Southern Tourist Board as a runner up for Best Tourism Experience.

Corfe Castle Dorset

Corfe Castle Centre Opened

2007

Cyclexperience begins renting bikes at the stunning Corfe Castle, Dorset.

Group of people riding bicycles with 'skyride' branding in bright yellow vests.

Supporting Sky Ride

2010

We provided hire bikes to Sky Ride events in cities around the country.

Three people on bicycles outdoors, two of whom are using adaptive bikes, with a scenic background.

All-Ability Bike Scheme

2013

We hosted the first New Forest National Park Inclusive bike scheme, PEDALL.

Green bicycle icons spelling out '300!' on a white background

Fleet Size Increased

2014

Cyclexperience becomes the first hire centre on the South Coast to offer over 300 quality bikes to rent.

Collage of images showing a building with 'cyclexperience' branding, people outside, and construction site with cranes.

New Hire Centre Completed

2016

We built a new hire centre in Brockenhurst Station Car Park with the help of a National Park Grant.

Phone displaying a map application with 'The New Forest Routes' on a green background

Cycling App Launched

2017

Working with local agency fwdesign, our most popular routes are available on the free 'Cyclexperience' app.

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Yay! We Won Three Awards!

2017

Cyclexperience won (not one, not two) three times at New Forest Brilliance In Business awards!

Two-story building with a bicycle shop on a residential street

Boost Retail Store Re-Branded

2018

We re-branded Boost Bike Hub.

Birthday cake with colorful sprinkles and 'Happy Birthday' candles on a blue background

Our 30th Birthday

2023

Cyclexperience was launched on 1st May 1993. We all celebrated with bubbly in our coffee mugs!

Image of tents and bunting in a grassy wooded field

Burnbake Self-Service Site Opened

2024

We opened our self-service bike hire site at Burnbake.

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500+ Google Reviews

2025

We surpassed 500 top notch Google reviews!

Two cyclists posing with their bikes in front of the John O'Groats signpost by the ocean, wearing cycling jerseys and helmets.

Ross Cycles Lands End to John O Groats

2026

Ross completed Lands End to John O Groats.

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2030

Ross will start working less hours (hopefully)!

Join our friendly and diverse team!

Do you enjoy helping people and working with bikes? Are you looking for a friendly workplace where you can really make a difference?

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